DEMO — reusebarometer.com
2026 Edition — data collection open until July 14

Measuring reuse across Europe.

The European Reuse Barometer is the independent reference tracking the growth of reusable packaging systems across Europe — sector by sector, country by country, year after year.

220+
Companies surveyed since 2024
18
National partners
Return rates — 2025 edition
Transport · B2B Hosp. · E-com · B2C Hosp. · Retail
The Barometer

One survey, four PPWR categories.

Led by New ERA, Zero Waste Europe and Planet Reuse, the Barometer compiles economic, social and operational data on reuse solutions across Europe every year — structured around the categories of the EU Packaging and Packaging Waste Regulation (PPWR). See the full methodology →

Transport & B2B

Reusable logistics and industrial packaging.

Beverages

Deposit and return systems for the beverage sector.

Takeaway

Reusable containers for food service and snacking.

Food & Personal Care

Bulk, refill and everyday reusable packaging.

Trajectory

Three editions, one momentum.

The Barometer grows every year — in number of companies, countries covered, and now in national granularity.

2024

First edition

90 companies surveyed. The first pan-European snapshot of reuse, structured by sector.

2025

Scaling up + first national reports

115 companies, 18 national partners. Launch of the Belgium extensions: RE-VRAC Belgium (FR, with Fost Plus) and the Belgium Reuse Report (EN) — the Barometer's first national spin-off.

Belgium — RE-VRAC (FR)Belgium — Reuse Report (EN)
2026

PPWR-aligned structure

The report structure is rebuilt around PPWR categories. This restructuring comes with the Barometer opening up to B2B (transport packaging), which was previously under-represented in past editions.

PPWR-alignedB2B / transport opening
Testimonials

Why respond to the 2026 Barometer.

Participating companies and partners explain what the Barometer brings them.

Davide Mazzanti — Sykell

"The European Reuse Barometer is more than a report. It is a tool to make the reuse sector visible, credible, and heard."

Ángel Rodríguez Moreno — CHEP

"The European Reuse Barometer is a unique opportunity to showcase the diversity of reuse in Europe."

"The Barometer gave us real intelligence on funding needs and operational gaps. It's a must-read for anyone willing to reduce the use of single-use packaging."

Joan Marc Simon — Founder, Zero Waste Europe

"Besides the long-standing 'hidden champions' of reuse in B2B transport packaging, we observe an increase in B2C solutions developing, diversifying and expanding."

Marcel Keuenhof — Co-initiator, Planet Reuse
Reports

Download the editions.

Full European edition, or national extensions (Belgium).

Archive2024

First edition

90 companies surveyed — the starting point of pan-European reuse tracking.

Download PDF →
Latest edition2025

115 companies + 2 national reports

European edition, plus the Belgium focus.

Download PDF →  ·  Belgium focus →
Ongoing2026

PPWR-aligned structure

Data collection open until July 14. Join the edition before it closes.

Join →
They are part of it

From large groups to bulk-sales pioneers.

More than 220 reuse solutions have shared their data since 2024. See the full directory →

Strategic partners

Led by three founding organisations.

Zero Waste Europe (ZWE) is the European network of communities, local leaders, experts, and change agents working towards a better use of resources and the elimination of waste in our society. They advocate for sustainable systems, for the redesign of our relationship with resources, and for a global shift towards environmental justice — accelerating a just transition towards zero waste for the benefit of people and the planet.

The New European Reuse Alliance (New ERA) is the leading European trade association representing companies offering reusable and refillable packaging solutions across the entire packaging value chain — from manufacturers to service providers. It covers multiple market segments including takeaway, e-commerce, retail, and transport packaging, addressing both B2B and B2C contexts. Its mission is to advocate for strong European policies that create the economic conditions necessary to unlock the full potential of reuse and refill systems.

Planet Reuse is the first European online platform and network bringing together professionals to connect, learn, and collaborate on the topic of reuse and reusable packaging. Its vision is to accelerate the transition from linear to circular distribution models across European countries, preventing packaging from becoming waste in the first place. Launched in September 2022, the platform now brings together over 1,400 members from more than 850 organisations.

Network

18 national partners.

A network of local organisations relaying the Barometer in their country. See the full list and their descriptions →

Map of the 18 national partners of the European Reuse Barometer
Join us

Two ways to take part.

You operate a reuse solution

Join the 2026 edition

Over 100 companies have already joined the 2026 Barometer. Share your data, gain visibility and benchmark yourself against your peers.

  • Visibility in the report and on the website
  • Anonymised sector benchmark
  • Connections with funders
You represent an organisation

Become a partner, funder, or PRO co-funder

Join the consortium as a national partner, funder, or PRO — and help extend the Barometer's coverage across Europe.

  • Co-branding on the next edition
  • Early access to results
  • National KPI brief or full 40–50 page report
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